Microsoft Windows new versions sales down
Microsoft Windows new versions sales down
It used to be that a new version of the Windows operating system enough to get people excited about buying a new computer, making the sale is a beautiful doll.
Not this time. Windows 8, the latest version of the software from Microsoft, not for shoppers to pack in a Microsoft shop in a mall here last week, at a time when parking in the area was crowded. The stream of shoppers leaving the store with merchandise was nothing like the steady flow in a crowded Apple Store above.
Claude Ballard was one of the customers in the store that Microsoft Surface, designed a new Microsoft Windows tablet. Mr. Ballard, who described himself as a "Semir tired" computer systems manager for a real estate company, said he was fascinated by the striking design of Windows 8 - but not enough to be economical to buy a new computer this year.
"It's the real economy," he said. "It is a better year for my mechanic than it is for me."
Weak PC sales this holiday season suggests that the battle of Microsoft and other companies that rely heavily on the computer business will not soon fade. Many consumers already own PCs and seem to be satisfied with what they have, especially in a shaky economy where cheaper mobile devices offers for part of their wallets.
While many tablets running again, Microsoft's touch-friendly Windows, they have so far failed to get out of the shadow of competing products from Apple and Amazon and other entities that are broken up by holiday shoppers.
Emmanuel Fromont, president of the Americas division of Acer, the world's No. 4 PC maker, said sales of its Windows 8 PCs were lower than expected.
These figures do not include sales in stores from Microsoft, which was the only place on a surface tablet to buy in this period, but because the stores are scarce, analysts believe it is unlikely that they made a big difference.
"I think everyone would have hoped for a better start," said Stephen Baker, an analyst at NPD. "The thing is, this market is not in the same market Windows 7 or Vista or even XP launched."
What previous versions of Windows all came during periods when the PC's status as the center of the computer seemed much safer. In the intervening years, smartphones and tablets much more serious rivals for a share of the consumption of technology. PC shipments declined in most of the year.
Mr. Sacconaghi predicted that global PC sales, a decrease of 3 percent in 2012.
The change in the cost of tablets is one of the reasons that Windows 8 is so important for the future of Microsoft. The company revised its operating system with a radically different, tile-based interface that is easier to navigate touch screen devices. Microsoft wants the software is flexible enough that it can still be used on conventional laptops and desktops, including the newer models with touch screens.
Not this time. Windows 8, the latest version of the software from Microsoft, not for shoppers to pack in a Microsoft shop in a mall here last week, at a time when parking in the area was crowded. The stream of shoppers leaving the store with merchandise was nothing like the steady flow in a crowded Apple Store above.
Claude Ballard was one of the customers in the store that Microsoft Surface, designed a new Microsoft Windows tablet. Mr. Ballard, who described himself as a "Semir tired" computer systems manager for a real estate company, said he was fascinated by the striking design of Windows 8 - but not enough to be economical to buy a new computer this year.
"It's the real economy," he said. "It is a better year for my mechanic than it is for me."
Weak PC sales this holiday season suggests that the battle of Microsoft and other companies that rely heavily on the computer business will not soon fade. Many consumers already own PCs and seem to be satisfied with what they have, especially in a shaky economy where cheaper mobile devices offers for part of their wallets.
While many tablets running again, Microsoft's touch-friendly Windows, they have so far failed to get out of the shadow of competing products from Apple and Amazon and other entities that are broken up by holiday shoppers.
Emmanuel Fromont, president of the Americas division of Acer, the world's No. 4 PC maker, said sales of its Windows 8 PCs were lower than expected.
These figures do not include sales in stores from Microsoft, which was the only place on a surface tablet to buy in this period, but because the stores are scarce, analysts believe it is unlikely that they made a big difference.
"I think everyone would have hoped for a better start," said Stephen Baker, an analyst at NPD. "The thing is, this market is not in the same market Windows 7 or Vista or even XP launched."
What previous versions of Windows all came during periods when the PC's status as the center of the computer seemed much safer. In the intervening years, smartphones and tablets much more serious rivals for a share of the consumption of technology. PC shipments declined in most of the year.
Mr. Sacconaghi predicted that global PC sales, a decrease of 3 percent in 2012.
The change in the cost of tablets is one of the reasons that Windows 8 is so important for the future of Microsoft. The company revised its operating system with a radically different, tile-based interface that is easier to navigate touch screen devices. Microsoft wants the software is flexible enough that it can still be used on conventional laptops and desktops, including the newer models with touch screens.
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