Google buys Katango to boost Google+ Circles feature

Katango software uses algorithms to the segmentation of social network friends lists to automate in small groups

Google has bought Katango begin to improve and refine Circles friend-grouping functionality in the new social networking site from Google.

Katango software automatically sorts users Facebook friends and iPhone contacts into groups, using an algorithm to a variety of online interaction and data analysis.

Google wants to use technology to Circles of Google Members section allows their friends in different groups so they can share some things with one set of relatives and other colleagues, for instance to improve.

Katango his iPhone application in July and in August launched the web application was created with the aim to automate the often arduous process to create, edit and maintain friend lists in social networks.

"In the earliest days of Google, I alluded to the fact that we had big plans for the Circle. Are you ready for some magic in your community? These people are magicians!" Writing Google Vice President of Product Bradley Horowitz at Google profile, confirm the purchase.

It is unclear what will happen to Katango applications which ironically will not work with Google. Google did not immediately respond to a request for comment.

For now think the iPhone version of Katango being removed from Apple's App Store and through the company website refers to a brief statement about the Google acquisition.

Yet Facebook has its own native auto-friend group, which was launched in mid-September, in response to longstanding complaints that tool to do it manually was cumbersome and rarely used.

The question of cutting the friend lists on social networking becomes more and more irrelevant as people gather hundreds and thousands of contacts, creating the need for more grain in choosing what thoughts, links, videos and photos to share with whom.