The Web's Crystal Ball Gets an Upgrade
Shortened link Bitly can predict the next trend-line partnership with VeriSign is the predictive value increase.
Thousands of people every day Bitly use link-shortening service to tame the unwieldy Web links to share on Twitter and other social media sites. Few realize that they are both in New York City company peer-help in the future of the Internet. Bitly analyzes the page pointed to by the 80 million short links, it generates every day to predict changes in public attitudes to people and businesses. Now Bitly is configured to access a wealth of new data to its Web crystal ball was even better at predicting the future to gain.
Bitly has reached a data sharing agreement with VeriSign, based in Dulles, Virginia. VeriSign acts as a directory for the Internet. Each address typed into a browser is sent to Verisign servers at one or a handful of other organizations that contribute to that URL into a numerical address that a computer can use the Internet to find it necessary.
Verisign sees over 50 billion URLs each day, and like Bitly, track what people do online as a result gets. Especially add VeriSign's data a sense of social activity outside Bitly places where links are used. Andrew Cohen, General Manager Bitly would not give details about what this would allow, but says he will investigate the possible use of the data to its business reputation monitoring system to improve.
Even without help from Verisign, Bitly can now predict when a company's reputation is taking the plunge. Cohen gives the example of the OnStar vehicle tracking company, and not Bitly a client who was caught in a privacy policy controversy last month. It began when a customer wrote a blog post to read the following policy OnStar that movements of the directors who have canceled the service is still observed. If the position were adopted around the social media, Bitly algorithms recorded a growing anger directed at OnStar. "We see the acceleration in the number of clicks," says Cohen, says that an OnStar customer had been warned that there would Bitly serious trouble was ahead. And yes, the story was picked up by mainstream press, led to OnStar senators to criticize, and forced the company to change its policy.
Cohen compares Bitly service is a smoke detector. "You do not hear about very often, but it's important when you do," he says. These data will probably let Verisign Bitly better quantify these predictions, because it can measure the normal traffic on a site and any deviations from it. "It gives Bitly a handle on the pulse of the Internet," said Johan Bollen, a computer scientist at Indiana University. "It gives them more influence."
Bitly VeriSign can also use the data to the temporal resolution of monitoring to improve, says Bollen. There is always a delay between a shortened link is clicked Bitly and the person receiving it, it makes a direct Verisign data log of the websites people visit.
Thousands of people every day Bitly use link-shortening service to tame the unwieldy Web links to share on Twitter and other social media sites. Few realize that they are both in New York City company peer-help in the future of the Internet. Bitly analyzes the page pointed to by the 80 million short links, it generates every day to predict changes in public attitudes to people and businesses. Now Bitly is configured to access a wealth of new data to its Web crystal ball was even better at predicting the future to gain.
Bitly has reached a data sharing agreement with VeriSign, based in Dulles, Virginia. VeriSign acts as a directory for the Internet. Each address typed into a browser is sent to Verisign servers at one or a handful of other organizations that contribute to that URL into a numerical address that a computer can use the Internet to find it necessary.
Verisign sees over 50 billion URLs each day, and like Bitly, track what people do online as a result gets. Especially add VeriSign's data a sense of social activity outside Bitly places where links are used. Andrew Cohen, General Manager Bitly would not give details about what this would allow, but says he will investigate the possible use of the data to its business reputation monitoring system to improve.
Even without help from Verisign, Bitly can now predict when a company's reputation is taking the plunge. Cohen gives the example of the OnStar vehicle tracking company, and not Bitly a client who was caught in a privacy policy controversy last month. It began when a customer wrote a blog post to read the following policy OnStar that movements of the directors who have canceled the service is still observed. If the position were adopted around the social media, Bitly algorithms recorded a growing anger directed at OnStar. "We see the acceleration in the number of clicks," says Cohen, says that an OnStar customer had been warned that there would Bitly serious trouble was ahead. And yes, the story was picked up by mainstream press, led to OnStar senators to criticize, and forced the company to change its policy.
Cohen compares Bitly service is a smoke detector. "You do not hear about very often, but it's important when you do," he says. These data will probably let Verisign Bitly better quantify these predictions, because it can measure the normal traffic on a site and any deviations from it. "It gives Bitly a handle on the pulse of the Internet," said Johan Bollen, a computer scientist at Indiana University. "It gives them more influence."
Bitly VeriSign can also use the data to the temporal resolution of monitoring to improve, says Bollen. There is always a delay between a shortened link is clicked Bitly and the person receiving it, it makes a direct Verisign data log of the websites people visit.
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