Amazon Kindle Fire increases the production

Because of the huge pre-order demand, Kindle is Amazon building one million Fires than expected.


Amazon is to stimulate the production of its Kindle Four tablet, thanks to the huge pre-order demand. Amazon founder and CEO Jeff Bezos said the company is "to enhance capacity building and millions more than we had planned."

Fire is the Amazon Kindle first Android tablet device, the device starts in the U.S. on 15 November and will cost $ 199 It is not the most tricked-out tablet - that ships with 8 GB of memory (not expandable memory), no camera and no 3G, but the sub-$ 200 price tag and the fact that it runs Android (though Android 2, 3) seems to be more than enough to get people annoyed up.

Amazon has great expectations for the upcoming holiday season. According to Bezos, "September 28 was the largest order ever for Kindle today, even bigger than the previous peak holidays."

"In the three weeks since launch, Kindle orders for electronic ink twice the previous launch," said Bezos. Beyond the Kindle Fire, the company introduced the Amazon Kindle (89 pounds), Amazon Kindle Keyboard (€ 109) and Amazon Kindle keyboard 3G (149 pounds) in the United Kingdom.

Tablets are expected to have a hot item this holiday season. According to a recent report from the Consumer Electronics Association, wishes everyone a tablet for Christmas. In fact, tablets, surpassed only by clothing, adults' holiday wish lists, and only on adult holiday wish lists consumer.

Tablets for consumer wish list, people want laptops, televisions, electronic readers and videogame consoles. After the tablets on the overall list of gifts, people looking for laptops, calmness / happiness and money.

The association says that consumers expect to spend an average of $ 246 (€ 154) on electronics gifts this season - and with the Amazon Kindle Four tablet, which is actually a realistic price.

Amazon also released third quarter earnings report earlier this week. According to the report, Amazon's sales by 44% to $ 10.88 billion (£ 6.80 billion). But net profit falls 73% to $ 63 million (£ 39), compared with $ 268 million (€ 168 million) in the third quarter of 2010.

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